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VIDEO: Branded content – storytelling that sells, without the hard sell

  A lot of attention has been given to storytelling in marketing, but the focus has rarely been on using storytelling as an entertainment vehicle. Years ago, BMW created a series of branded content...

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VIDEO: Great examples of storytelling in business – Malaysia Airlines Uses...

A friend of mine from Malaysia shared this video with me. It’s the story of how a communications manager at Malaysia Airlines used the power of storytelling in business to successfully roll out a brand...

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VIDEO: Great examples of storytelling in business – Mercedes Benz Impact...

Mercedes Benz uses a series of real-life stories to accentuate the message of safety that their brand embodies. In their video series – ‘Impact Safety Survival Stories’, survivors of horrific car...

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VIDEO: Great storytelling in business examples – Google’s ‘Parisian Love’

If you’ve seen this ad before, you most likely remember it. Whoever came up with this ad had a stroke of genius, as they managed to tell a heartwarming, funny story that showed off a bunch of different...

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VIDEO: Great storytelling in business examples – Shangri La’s “It’s In Our...

This is brand storytelling at its very finest. Renowned director, Bruno Aveillan takes us on a journey through a frozen hinterland and tells us the tale of a protagonist who struggles to find his way...

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Recap of my Storytelling in Business presentation at the Digital Marketing...

I presented at the inaugural Digital Marketing for Business conference yesterday and one of the 2 topics I presented was “Storytelling in Business”. One of the claims I made during the presentation is...

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Is the future of storytelling in business 140 characters or 6 seconds long?

  In this age of increasing information sharing and decreasing attention spans, two services seem primed to be the conduit through which a lot of storytelling will occur. Twitter and Vine are all about...

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Telling stories to effect change

I find a great deal of fulfillment from using my talents to help organizations with a positive mission accomplish their goals. One such organization is Note in the Pocket, a non-profit in Raleigh,...

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